Year: 2025

Few logos can claim a legacy of over a century, but SKF’s wordmark has been a quiet icon of industrial design since 1908—long before corporate branding was even a formalized practice. Originally hand-painted by an employee, the bold, geometric lettering was a strikingly modern expression for its time, setting an example for countless industrial brands […]

If food is culture, then branding is the narrative that elevates it. The James Beard Foundation, long considered a pillar of the culinary industry, has embarked on a visual and structural transformation that not only modernizes its brand but also reaffirms its commitment to the independent restaurant ecosystem. In a landscape where design and storytelling […]

OFFF Barcelona, the world’s leading festival in creativity, art, and digital design, is set to celebrate its 25th anniversary in grand style from May 8 to 10 at Disseny Hub Barcelona. Since its inception, OFFF has been a beacon of innovation, bringing together top creative talents from around the world to explore the future of […]

The Brooklyn-based creative agency Saint Urbain has announced the launch of a comprehensive rebrand for Tezza, the innovative photo and video editing app preferred by content creators, photo enthusiasts, and celebrities alike. The rebrand aims to position Tezza as more than just a tool; it’s an essential artists-first mecca that empowers users to elevate their […]

As a person who menstruates, especially in 2025, I can’t help but wonder why menstrual health is still wrapped in stigma and misinformation. Yet, in the midst of this outdated reality, one digital platform is transforming education into empowerment. Wandering Wombs, a digital platform launched in November 2024, wants to transform our understanding and celebration […]

There’s something profoundly raw about a photograph taken by a child. The lack of pretense, the absence of a calculated frame—just a moment, captured as it was felt. Now imagine those moments unfolding in war-affected villages across Ukraine, seen through the eyes of the very children living in them. This is the heart of Behind […]

There is some controversy surrounding pink. The first sentence of the latest volume in Michel Pastoureau’s History of Color series titled Pink, asks: “Is pink a color in its own right?” It goes on to note, “There are grounds for doubting this or at least asking the question.” Scientifically speaking, it is “neither color in […]

It’s inauguration week and the United States of America braces for a new chapter—one that feels as much like a political revolution as it does a masterclass in visual branding. The most striking symbol of this shift isn’t a policy or a speech, but a color. From the sea of red MAGA hats to the […]

Here in New York City, we’re bundled up in sweaters, watching the snow swirl by the skyscrapers — maybe even daydreaming about a warm island getaway. Sandals Resorts‘ new global campaign, “Made of Caribbean,” might just be the nudge you need to trade your parka for a piña colada. More than a fresh coat of […]

When I first saw the photos of “Warning Signs,” the recent installation by Sea-Watch and Mother Berlin at the Brandenburg Gate, I was struck by the stark power of its message. Imagine walking past one of the world’s most recognizable landmarks and finding it transformed into a sea of orange warning signs, each message a […]