There is some controversy surrounding pink. The first sentence of the latest volume in Michel Pastoureau’s History of Color series titled Pink, asks: “Is pink a color in its own right?” It goes on to note, “There are grounds for doubting this or at least asking the question.” Scientifically speaking, it is “neither color in […]
Red: The Color of Power, Passion, and Populism
It’s inauguration week and the United States of America braces for a new chapter—one that feels as much like a political revolution as it does a masterclass in visual branding. The most striking symbol of this shift isn’t a policy or a speech, but a color. From the sea of red MAGA hats to the […]
Wolff Olins Crafts a Brand ‘Made of Caribbean’ for Sandals Resorts
Here in New York City, we’re bundled up in sweaters, watching the snow swirl by the skyscrapers — maybe even daydreaming about a warm island getaway. Sandals Resorts‘ new global campaign, “Made of Caribbean,” might just be the nudge you need to trade your parka for a piña colada. More than a fresh coat of […]
Sea-Watch and Mother Berlin Confront Apathy with a Stark Installation
When I first saw the photos of “Warning Signs,” the recent installation by Sea-Watch and Mother Berlin at the Brandenburg Gate, I was struck by the stark power of its message. Imagine walking past one of the world’s most recognizable landmarks and finding it transformed into a sea of orange warning signs, each message a […]
Sea-Watch and Mother Berlin Confront Apathy with a Stark Installation
When I first saw the photos of “Warning Signs,” the recent installation by Sea-Watch and Mother Berlin at the Brandenburg Gate, I was struck by the stark power of its message. Imagine walking past one of the world’s most recognizable landmarks and finding it transformed into a sea of orange warning signs, each message a […]