Lately, I’ve been fascinated by the moves financial companies are making to court younger audiences, and for good reason. Brands like Chime, Klarna, Check My File, and emerging crypto platforms like 1inch are tapping into something different—a vibe that is more than just marketing. These brands are rethinking everything, from how they look to how […]
From Intimidating to Empowering: Financial Brands for the Next Generation
Lately, I’ve been fascinated by the moves financial companies are making to court younger audiences, and for good reason. Brands like Chime, Klarna, Check My File, and emerging crypto platforms like 1inch are tapping into something different—a vibe that is more than just marketing. These brands are rethinking everything, from how they look to how […]